Celebrity Beauty Brands 2025: Skincare, Haircare & Makeup

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Celebrity beauty brands are rewriting the rules of India’s beauty and wellness industry. From Deepika Padukone’s 82°E to Priyanka Chopra’s Anomaly, stars are stepping off the screen and into entrepreneurship. With launches by Katrina Kaif, Kriti Sanon, Sonakshi Sinha, and more, celebrity-led labels are offering skincare, makeup, haircare, and even nail art—each reflecting a personal vision that blends glamour with purpose.

Celebrity beauty brands from Bollywood stars like Deepika Padukone and Priyanka Chopra-

1. 82°E by Deepika Padukone

  • Owner: Deepika Padukone
  • Launch Year: 2022
  • Vision: Rooted in self-care and balance, blending modern science with ancient Indian rituals.
  • Journey: A premium celebrity beauty brand making waves in the skincare market.
Deepika Padukone’s beauty brand 82°E skincare
Deepika Padukone’s beauty brand 82°E skincare (Credits: 82°E )

2. Anomaly by Priyanka Chopra

  • Owner: Priyanka Chopra Jonas
  • Launch Year: 2021
  • Vision: Affordable, sustainable haircare packaged in eco-friendly bottles.
  • Journey: A celebrity beauty brand that has gone global with strong U.S. and India presence.
Priyanka Chopra’s Anomaly haircare brand with eco-friendly packaging
Priyanka Chopra’s Anomaly haircare brand with eco-friendly packaging (Credits: Facebook)

3. Kay Beauty by Katrina Kaif

  • Owner: Katrina Kaif
  • Launch Year: 2019
  • Vision: Makeup that cares for skin—cruelty-free, inclusive, and high-performance.
  • Journey: One of India’s most successful celebrity beauty brands, backed by Nykaa.
Katrina Kaif’s Kay Beauty makeup
Katrina Kaif’s Kay Beauty makeup (Credits: Facebook)

4. 9Skin by Nayanthara

  • Owner: Nayanthara
  • Launch Year: 2023
  • Vision: Luxury skincare focused on hydration, brightening, and advanced skin repair.
  • Journey: A premium celebrity beauty brand, 9Skin is co-founded by Nayanthara and filmmaker Vignesh Shivan, gaining quick popularity in South India.
9Skin is co-founded by Nayanthara and filmmaker Vignesh Shivan, gaining quick popularity in South India.
9Skin is co-founded by Nayanthara and filmmaker Vignesh Shivan, gaining quick popularity in South India (Credits: Facebook)

5. Hyphen by Kriti Sanon

  • Owner: Kriti Sanon
  • Launch Year: 2023
  • Vision: Skincare rooted in hydration, protection, and nourishment.
  • Journey: A rising celebrity beauty brand in affordable luxury skincare.
Kriti Sanon’s Hyphen skincare products (Credits: Letshyphen)

6. SoEzi by Sonakshi Sinha

  • Owner: Sonakshi Sinha
  • Launch Year: 2022
  • Vision: Easy-to-use press-on nails for quick glamour.
  • Journey: A fun celebrity beauty brand carving a niche in nail art.
Sonakshi Sinha’s SoEzi press-on nails brand
Sonakshi Sinha’s SoEzi press-on nails brand (Credits: SoEzi)

7. LoveChild by Masaba Gupta

  • Owner: Masaba Gupta
  • Launch Year: 2022
  • Vision: Makeup and wellness products inspired by inclusivity and individuality.
  • Journey: A celebrity beauty brand loved for bold shades and self-expression.
A celebrity beauty brand loved for bold shades and self-expression
A celebrity beauty brand loved for bold shades and self-expression (Credits: lovechild.in)

8. Arias by Lara Dutta

  • Owner: Lara Dutta
  • Launch Year: 2019
  • Vision: A skincare line inspired by the balance between nature and science, designed for the modern Indian woman.
  • Journey: Positioned as an affordable yet effective celebrity beauty brand, Arias focuses on cleansers, masks, and daily skincare essentials.
Lara Dutta’s Arias skincare brand product
Lara Dutta’s Arias skincare brand product (Credits: Facebook)

9. StarStruck by Sunny Leone

  • Owner: Sunny Leone
  • Launch Year: 2018
  • Vision: Accessible, cruelty-free makeup that brings glam to everyday routines.
  • Journey: Among the earliest Indian celebrity beauty brands, StarStruck offers lipsticks, glosses, liners, and more at affordable prices.
Sunny Leone’s StarStruck cruelty-free makeup products
Sunny Leone’s StarStruck cruelty-free makeup products (Credits: starstruckbysl.com)

10. Akind by Mira Kapoor

  • Owner: Mira Kapoor
  • Launch Year: 2024
  • Vision: Simple, fuss-free skincare tailored for busy lifestyles and young consumers.
  • Journey: A fresh entrant in the celebrity beauty brand space, Akind reflects Mira’s minimal yet modern approach to beauty.
Mira Kapoor's Akind skincare brand for modern routines
Mira Kapoor’s Akind skincare brand for modern routines (Credits: Facebook)

11. BrownSkin Beauty by Anusha Dandekar

  • Owner: Anusha Dandekar
  • Launch Year: 2020
  • Vision: Celebrating melanin-rich skin with products crafted for Indian complexions.
  • Journey: A bold celebrity beauty brand that pushes inclusivity, body positivity, and self-love through skincare.
Anusha Dandekar’s BrownSkin Beauty skincare range
Anusha Dandekar’s BrownSkin Beauty skincare range (Credits: Facebook)

FAQs About Celebrity Beauty Brands-

Q1. Which celebrity beauty brand is owned by Deepika Padukone?

Deepika Padukone owns 82°E, a skincare-focused brand launched in 2022.

Q2. What is Priyanka Chopra’s celebrity beauty brand called?

Priyanka Chopra owns Anomaly, a sustainable haircare label launched in 2021.

Q3. Which Indian celebrities own beauty brands?

Some names include Deepika Padukone, Priyanka Chopra, Katrina Kaif, Kriti Sanon, Sonakshi Sinha, Masaba Gupta, and more.

Q4. Which celebrity beauty brands are global?

Priyanka Chopra’s Anomaly, Deepika Padukone’s 82°E and Katrina Kaif’s Kay Beauty (via Nykaa) have gained international recognition.

From Deepika Padukone’s 82°E to Priyanka Chopra’s Anomaly, and from Kriti Sanon’s Hyphen to Masaba Gupta’s LoveChild, celebrity beauty brands in India are more than just labels—they are passion-driven ventures that merge fame with innovation. These brands highlight sustainability, inclusivity, and individuality while creating a powerful connection between stars and their fans. As the beauty landscape evolves, celebrity beauty brands are proving to be industry game-changers, blending star power with authentic self-care.

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